Ferrero ‘Nutella Christmas Joy’ Video Project

Deadline expired

Deadline: 07.03.17 Entry Fee: Free Winner: 1st €7000

Create a warm and engaging connection between Nutella and Christmas. Inspire Nutella’s 32 million Facebook fans with a heart warming and emotional Christmas story.

Nutella is one of us. It’s part of our memories, of our childhood, of our family and our children’s’ happiness. It’s the enthusiasm to wake up…and to celebrate every day with a new smile. That’s why Christmas is one of the best possible periods for Nutella to celebrate with its fans and engage them in stories they can’t avoid sharing.

The most important value Christmas and Nutella have in common is joy: the joy to be surprised, to share, to celebrate, to meet the ones you love. Spread the Christmas joy! Create the most beautiful and joyful Christmas tale, inspired by Nutella. It can be a real life one or an animated one, it can be with your kids, with your family or with your friends. It must bring an explosion of positive and sparking feelings, something that leaves you with a wide smile after you have watched it. Something that you and anyone would love to share.

What’s the role of Nutella here? It can be one of the family, it can be a big or small part of the storytelling. It can be a character. It could be the Christmas joy activator, the glue that holds Christmas together, the catalyst for that unique Christmas feeling. It can be an ingredient in a Christmas recipe. It can be eaten, or stay in the legendary jar. You decide!

And remember this is not a commercial, this is a Christmas tale.

Entries can be up to 30 seconds in length.

Click the link below for Official Rules and more details.


1st: €7000 (approx. $7,300 USD)
2nd-3rd: €3000 (approx. $3,100 USD)
4th-5th: €2000 (approx. $2,100 USD)
6th-11th: €1000 (approx. $1,000 USD)
12th-15th: €500 (approx. $500 USD)

Open to Userfarm community members (it’s free to register), ages 18 and older.


Tags : christmascontest in Marchnutellavideo

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